What are Internal Communication Videos?
Internal communications videos are videos created by an organization to convey messaging company wide with their employees . These videos can be used to deliver important information, training, company news or updates It is a great place to showcase employee achievements, or promote a positive company culture.
These internal company videos can be distributed through various channels such as email, video-sharing platforms and some HR platforms. They can be live-action, animated, or a combination of both, depending on the message being conveyed and the intended audience.
Effective internal communications videos should be engaging, informative, and visually appealing to capture the attention of employees and ensure that the message is received and understood. They can also help to foster a sense of community and collaboration among employees, which can lead to increased productivity and job satisfaction.
In our 15+ years making video, it’s been great to see how the structure of companies and organizations have changed to thrive in the ever evolving world of business communications. As we have all seen, work from home policies have become commonplace. It is now normal to see companies to use an entirely remote team, and global expansion is possible for even the smallest startups.
However, this new remote workforce makes it difficult to ensure that your employees, members, or contractors are on the same page. Sure you can send out a newsletter or send a few messages on Teams or Slack, but it’s tough to tell who is connecting with the content. In some cases, employees can feel abandoned or not appreciated when working from home and that can be minimized with regular internal commutation videos.
Internal company videos are a efficient way to align your workforce through engaging, important, and bite-sized video content. Also, given that you can track how many people are looking at the content (and even who) you’ll have insights into what topics are resonating and what ones are falling flat.
Here are five helpful tips for creating successful internal communications videos:
Know your audience: Understanding who your audience is and what their needs are is crucial to creating effective internal communications. Tailor your messages to the specific needs and interests of your employees.
Be clear and concise: Keep your message clear and concise to ensure that your employees understand what you are trying to communicate. Avoid using technical jargon or complex language.
Use visuals: Incorporate visuals such as graphics, videos, or images to make your message more engaging and memorable.
Be consistent: Consistency is key when it comes to internal communications. Use the same tone, language, and design elements across all of your communications to create a cohesive brand message.
Provide opportunities for feedback: Encourage feedback and engagement from your employees by providing opportunities for them to respond or ask questions.
Use multiple channels: Use multiple channels to distribute your internal communications such as email, social media, or an intranet. This will help to reach employees who may prefer different channels or who may be located in different locations.
Measure your results: Measure the effectiveness of your internal communications through feedback, surveys, or analytics to determine what is working and what needs improvement. Use this information to refine and improve your communications over time.
When should I use an internal communications video?
Whenever you need to deliver mass communication to an entire company or department, it’s a good idea to consider putting that content into an internal comms video.
We’ve seen them replace company-wide emails, departmental intranet posts, or on-boarding handbooks, as these are typically wide-reaching efforts. As is true with a lot of internal communication, it’s important that these messages come from the top and management is behind the distribution (and, hopefully, production) of them. The ultimate goal is to have a clear singular message that is not impacted by “here say” or interpretations.
Let Copper Sky Studios enhance your company video with an professional video package that solves your unique internal communication needs. Contact us for a consultation and our team can answer your questions and help you get started.
